Smaller. Sillier. Shoddier.
The Kansas City Star unveiled their new look today. The classified and entertainment sections are now "Bolder-Brighter-Better."
The sections feature more color. And they’re 20% smaller. It’s just like a small town version of USA Today. These changes wouldn’t merit much consideration, but the Star’s marketing campaign has been so overbearing and relentless that I hear their "stargazing" radio ads in my sleep.
Here’s the kicker. Today’s Star informs us that its reduced size makes the paper "easier to handle." The Star must think their readers just fell off a turnip truck.