Unsolicited Restaurant Concept
I recently paid over seven dollars for lunch at Hardee's. Rather than learning to work the ins-and-outs of dollar menus, I've come up with a far more compelling concept. The most ambitious of the countless independent Chinese restaurants across America should launch a "lunch for $6.00" coalition. Tips would be included in that price. Diners would get a meal like the one I paid $4.95 for yesterday at China Inn in Leavenworth- a main dish, eggroll and egg drop soup. Every member of this loose association would be required to have separate identical menus with ten $6.00 entree choices. They'd be obligated to spend a certain portion of marketing dollars to promote the concept. In exchange, they'd be allowed to place the association membership logo prominently outside their restaurant so passerby could identify the establishment as part of the "lunch for $6.00" coalition. It might put a little dent in the hamburger racket.